In a pre-digital age, with limited available media channels, advertising used to flow in one direction. Now, with multiple touch points, media is now consumed in different ways, on a myriad of devices, and in an ever-growing array of channels, mediums, and tactics. A two-way dialogue now exists between the brand and its customer. And when messaging is favorable, the customer becomes the de facto brand ambassador.
Younger audiences now have what top digital marketing agency Blue Water likes to call a ‘Tinder Swipe Right’ mentality. Unlike generations before them, they are visual-first, responsive to story-telling, and impervious to long-anything.
Our integrated marketing campaigns work to ensure communication strategies that are customer-centered and unified across all channels, the goal being to maintain a seamless user experience and message across all mediums.
Contact us today for an integrated marketing campaign to help your brand reach its business goals and objectives.
05 | 2018
Todd Coen joins DC digital agency Blue Water as President