For Immediate Release…

Redesigned Non-Profit Web Design Proves A Hit With Insurance Professionals
WASHINGTON, DISTRICT OF COLUMBIA, June 14, 2007

Washington, DC web design firm Blue Water Media (http://www.bluewatermedia.com) recently revealed the new and improved Life Idea Exchange web design. As an off-shoot of the Life and Health Insurance Foundation for Education (LIFE Foundation), a Washington, DC 501(c)(3) non-profit organization serving the life and health insurance industry, the Life Idea Exchange website (http://www.lifeexchange.org) was given a web design facelift to better serve life insurance industry professionals and organizations through improved site navigation and improved functionality. The result is a user-friendly site mutually benefiting the LIFE Foundation non-profit mission and its members seeking a central arena online to share information.

Blue Water Media's team of Washington, DC web designers and web developers set forth to create a functional and easy to use site wrapped in a professional and inviting web design suitable for a non-profit website. The web design team went forward with a color scheme matching the LIFE Foundation's website, offering a familiar site to new users of the Life Idea Exchange site. Upon logging in, users can easily navigate through the various materials available and just as easily upload his or her own material to share. Thumbnails provide quick views, and by scrolling over the thumbnail, a larger, detailed image automatically appears. For requested material, the user can click on the material and download straight from the site. Thus, this non-profit web design offers the easiest information exchange available for the life and health insurance industry from start to finish and has already had a strong number of members upload their own material.

About Life Idea Exchange:
Life Idea Exchange is an online service from the non-profit LIFE Foundation, a Washington, DC 501(c)(3) non-profit organization serving the life and health insurance industry. The purpose of the Life Idea Exchange's non-profit website is to allow insurance companies, agents and associations to exchange marketing and communications "best practices." The ideas, techniques, and marketing materials found on the site are for use throughout the year, and in particular September for the Life Insurance Awareness Month campaign. For more information, please visit: http://www.lifeexchange.org.

About Blue Water Media:
Blue Water Media is an award-winning professional web design, marketing, and support firm based in Washington, DC. Blue Water Media provides a number of solutions for clients including custom web design, graphic design, web hosting services, and e-commerce for local and national clients, and creates websites that are 508 compliant for the disabled. For more information, please visit: http://www.bluewatermedia.com.

Contact: James Hong
Phone: 202.861.0000
marketing@bluewatermedia.com