Overture's Site Match

By: Curtis Schwab

Over the past 5 years search engines have experienced an impressive transformation. Blue Water Media partnerships and daily contact with the most popular search engines in the world provide us the opportunity to introduce our clients to cutting edge search technology – often times before it is released to the general public.

That being said, we would like to take this opportunity to introduce a new product called Site Match. The service is currently aligned with most major search engines, and although Google does not participate in the partnership, Site Match still presents a significant opportunity to reach approximately 75% of all search traffic. Here is how it works:

1.	Blue Water Media will research and provide you with a list of targeted keyword phrases.
2.	Once the list is finalized, the pages of your Web site will be recoded according to your target market, keywords, service area, and other factors deemed relevant to Site Match.
3.	Blue Water submits the pages through our Site Match partner program.
4.	Your Listings will appear in the main body of the search results page within 48 hours, and your position will be determined by the relevance of your site content to the user's search request.

Additional listings will be automatically generated by Site Match based on the content of your Web site pages. What's the difference between Pay Per Click and Site Match?
With PPC, you are paying for top results, whereas with Site Match you are just paying to be listed in the index.

Search engines have become extremely competitive on a local level. In order to attain the same (or better) results you have been accustomed to, your company will need to consider more aggressive measures. Contact Blue Water Media today to register for our new Site Match management services and keep ahead of your competition.